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Since 1993 The Axiom Group has helped innovative Fortune 100 companies gain market insights critical to highly successful product development and marketing programs.  We focus on three core areas: Marketing Program Research, Innovation Research, and Meeting Facilitation.

Marketing Program Research

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Gaining market share is about connecting with customers.  We help clients discover winning customer communication strategies, tactics and executions.

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Positioning  Research
Advertising Research
Branding Research
Merchandising  Research
Packaging  Research

Innovation Research

Innovation

Most companies need to stretch precious product development resources.  We help clients discover, prioritize and optimize product development options.

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Market Exploration
Concept Ideation
Concept Screening
Concept Optimization
Brand Extension

Meeting Facilitation

meeting facilitation

Some meetings are so important that independent facilitation is wise.
We are expert moderators who know how maximize the value of critical meetings.

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Strategic Planning
Customer Input
Distributors, Dealers, Retailers
Sales Force Meetings
Marketing Planning

                    Concepts  - Positioning - Branding - Advertising - Packaging - Merchandising

         Instant Insight - Focus Groups - Focused Insight - Internet - Telephone - Facilitation